LAST UPDATED: June, 2018
- What are Cookies and Internet Tags and How Are They Used by AstraZeneca?
- How is My Information Used for Advertising?
- How Can I Contact AstraZeneca?
What are Cookies and Internet Tags and How Are They Used by AstraZeneca?
A cookie is a text file containing information about a user that is stored on a user’s device or computer hard drive. Cookies are used for a variety of purposes, including helping you log into parts of our web sites and mobile applications, to enable us to track the interests of our users to enhance their experience on our web sites and mobile applications, for market research purposes, and to deliver content specific to a user’s interests.
We may place a cookie in the web browser (e.g., Internet Explorer) file of your computer or device when you visit our web site. In addition, we or an independent advertising company or other contractor whom we engage may also deliver a uniquely-named cookie to your web browser through an AstraZeneca e-mail.
Note that you may delete or decline the cookie using the tools in your web browser and you may still use our site; however, some parts of our site may not work properly for you.
We may also use Internet Tags such as “pixel tags,” also known as “web beacons,” which are small graphic files that allow us to monitor the use of our websites. A pixel tag can collect information such as the IP (Internet Protocol) address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie on the computer previously placed by that server. When corresponding with you via HTML capable email, we may use “format sensing” technology, which allows pixel tags to let us know whether you received and opened our email.
How is My Information Used for Advertising?
AstraZeneca and/or advertising companies may use data collected on AstraZeneca’s web sites to customize ads for you on other web sites as you browse the Internet. AstraZeneca participates in a service to comply with the cross-industry Self-Regulatory Program for Online Behavioral Advertising (OBA). As part of this service, AstraZeneca online advertising and web sites are sometimes delivered with icons that help consumers understand how their data is being used and provide choice options to consumers who want more control including the ability to opt-out. If you do not want your browsing behavior used for OBA purposes you can click on the icon contained in the advertisement or website in order to opt-out. You may also access this website to exercise your choices about cookies and similar technologies: http://www.aboutads.info/choices
How Can I Contact AstraZeneca?